About Us

Part of Fawaz Al Hokair Group of companies, Aleph Apple Premium Reseller, promises the best Apple customer experience in Saudi Arabia with conveniently located stores across the Kingdom. Aleph stores are the perfect place to experience Apple products in an ideal environment spearheaded by fun and friendly Apple Certified Professionals. Along with all Apple’s product lines, and an extended assortment of complimentary accessories and services, Aleph stores house built in Service Centers for quick and reliable support, making Aleph your trusted source for everything Apple.

Fawaz al Hokair Group

Fawaz A. Alhokair & Co (known as “Alhokair Fashion Retail”) was formed in 1990 by Fawaz, Salman, and Abdulmajeed Alhokair. The company has since become the largest franchise retailer in the KSA, MENA, Central Asia and Caucasus regions, and is the only publicly listed business of its type in the Middle East. Quality, innovation, service, and trust are the guiding principles for all Alhokair Fashion Retail operations.

These values are coupled with an ability to move quickly, to seize new opportunities and to enter emerging markets. Since the opening of the first store in 1991, Alhokair Fashion Retail has grown considerably and now trades in more than 2,000 stores across 100 shopping malls in 14 countries, with a retail platform operating on a total GLA of over 600,000 m 2. All of this is ably managed by a workforce numbering more than 11,000. Alhokair Fashion Retail currently represents over 88 fashion brands, across a diverse platform covering Womenswear, Menswear, Kids & Baby, Department Stores, Shoes & Accessories, Cosmetics, Electronics, F&B, and Entertainment. Visit fawazalhokairfashion.com for more.